AFL South East Online – Community Sports Supplies

New online store for AFL South East affiliated clubs is now operational from Monday 20th February 2017.

After months of development and testing “AFL South East Online” is now ready for AFL South East affiliated clubs to start ordering for 2017, as of Monday 20th February

AFL South East Online is the new online purchasing system for all your football club’s licensed on-field and off-field equipment and apparel needs, including on-field club uniforms, training equipment, footballs, sports medical supplies, and off-field apparel etc.

AFL South East Online will replace the current MDSS and SEJ Direct* ordering systems and the manual ordering process previously used and will provide a speedier service to all member clubs.

*SEJ direct to transition over in November 1st, 2017.


We now have all your league’s required equipment, apparel, and sports medical products available to purchase at the click of a button.

Also included on the website are some of our league preferred suppliers for Food & Beverage, Merchandise, and Trophies.

We hope you find the new ordering system easy to use and value any feedback.

Should you have any questions or queries, the principal contact will be Matt Crozier on 03 5995 0555 or via